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Upward Facing Business Academy
Introduction & Getting Started on the Upward Facing Career Journey
Welcome! Here's What You Need to Know to Begin... (8:33)
Upward Facing Business: The Inward Journey (7:49)
Master List of Resources
Develop Your Empire
Defining Your Niche and Establishing Your Expertise (26:36)
The Big Picture: Your Core Offering (14:44)
Your Signature Student: Know Your Tribe (12:49)
Worksheet: Architecting Your Empire
Workbook – Module 1
Module 1 Meditation: Aries & The Emperor/Empress (6:18)
Gather Your (Online) Resources
The Power and Purpose of Social Media (and How to Use it Wisely!) (24:22)
Staying in Touch: Weekly Email Newsletter (18:20)
Gather Your Tribe: Groups for Growth (10:18)
Worksheet: Content Calendar
Workbook – Module 2
Module 2 Meditation: Taurus & The Heirophant (5:56)
Content Creation Strategies for the Creative Yogi
The Structure of Your Mountain (26:26)
Attracting New Leads: Initial Offering & Nurture Sequence (18:43)
Mid-Level Offering: Plotting the Course (and Selling the Course) (16:12)
Your Signature Offering: Dream Big (28:53)
Special Guest: Killing Your Course Launch with Jess Catorc of Teachable! (27:43)
Sample Email Sets...As Promised!
Workbook – Module 3
Module 3 Meditation – Gemini & The Lovers (7:01)
Build Your Online Home
Branding Your Business: Staying True to You (23:58)
Anatomy of a Successful Website (21:26)
Special Guest: Building & Branding a Beautiful Website with Julia McPherson of InnerSpace Marketing (60:42)
Workbook – Module 4
Module 4 Meditation – The Chariot & Cancer (8:27)
Channel Your Passion & Hone Your Gifts
Going Live: Your Online Yoga Studio (26:12)
The Secret to Your Success: Webinars (31:09)
Special Guest: Driving Your Business Using Webinars with Casey Zeman, Founder of EasyWebinar (39:47)
Bonus! Creating Killer Webinars: 4 Part Video Series with Alanna (76:36)
Bonus! Sample Webinar Promo Email Sequence
Workbook – Module 5
Module 5 Meditation – Strength & Leo (7:55)
Do the Work: Create Your Yogic Empire
Launching Your Mountain: Successful Sales Funnels (32:51)
Nailing the Launch: Crafting Your Email Sequence (15:40)
Driving Sales: Honing Your Launch Webinar (17:16)
Determining Value: Pricing Your High-End Offer (8:04)
Special Guest: Honing Your Message to Market with Victoria Gibson (42:37)
Workbook – Module 6
Module 6 Meditation – The Hermit & Virgo (8:55)
Consciously Streamline Your Business Strategy
Streamlining for Success (36:20)
Content Creation Strategies That Won't Burn You Out (13:10)
Moving From a Five to Six Figure Mindset (14:27)
Special Guest: Hiring Your First VA with Kim Hayes, founder of Side Hustle Sisters (22:47)
Workbook – Module 7
Module 7 Meditation – Justice & Libra (3:23)
Overcome Money Blocks & Define Your Value
Shifting Your Money Mindset (26:00)
The Power of Gratitude (7:33)
Turning Money Blocks Around (Special Content from Yoga Beyond the Mat!) (18:52)
Special Guest: The Psychology of Money Blocks with Colleen Arneil, Ph.D. (27:56)
Bonus! Guided Morning Gratitude Practice (3:19)
Bonus! Guided Gratitude Meditation (3:44)
Workbook – Module 8
Module 8 Meditation – Death & Scorpio (15:02)
Launch Your New Brand...The Right Way
Get Ready...To Go Big. (29:28)
Blog Posting 2.0 (15:45)
Facebook Ads 101: Getting More Bang for Your Buck (18:28)
Special Guest: From Side Hustle to Success with Susie Moore (28:59)
Workbook – Module 9
Module 9 Meditation – Temperance & Sagittarius (8:27)
Tweaks & Upgrades: Learning New Tech
Secret Tech Weapons (35:46)
Special Guest: Nailing Your Sales Funnel with Jack Born, founder of Deadline Funnel (40:18)
Tech Tutorial!: Teachable (16:03)
Tech Tutorial!: EasyWebinar (25:41)
Tech Tutorial!: Deadline Funnel (8:15)
Tech Tutorial: Yoast SEO Plugin (presented by Kimberly Hayes) (9:25)
Tech Tutorial: HelpScout Customer Service App (presented by Kimberly Hayes) (2:35)
Module 10 Meditation – The Devil & Capricorn (8:56)
Master List of Resources
Self-Care Techniques for the Thriving Yogi Entrepreneur
The Business of Self-Care (26:52)
Stepping Into the Role of Spiritual Leadership (10:55)
Bonus!: 3 Steps to Ritual Guided Self-Care Practice (5:02)
Bonus!: Mini Chakra Tune-Ups from Yoga Beyond the Mat (9:39)
Bonus!: Guide to Dream Journaling (3:31)
Module 11 Meditation – The Star & Aquarius (8:05)
Workbook – Module 11
Your Yoga Business: Scaling for Success
Going Evergreen: Making Money While You Sleep (32:24)
Scaling Up: Making More Impact (and Income!) (16:05)
CEO-ing Yourself (10:09)
Module 12 Meditation – The Moon & Pisces (7:50)
Workbook – Module 12
Staying in Touch: Weekly Email Newsletter
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